Natural Magic Energy
First launched in Sweden in 1995, Natural Magic Energy is where the magic all started. Just like the name says, it’s natural and formulated to provide long lasting energy.
Natural Magic Energy is based on natural caffeine, ginseng and guarana to satisfy the appetite for long lasting natural energy. The drink is pasteurized and does not contain taurine.
Natural magic Energy is available in 250 ml glass bottles and 250 ml cans.
Natural Magic Energy is naturally confident. It can stand on its own. It is recognised
by the golden logo and details, enveloped by one strong color. The Natural Magic
Energy brand stands for an honest & positive lifestyle, and always has a friendly approach.
Natural Magic Energy is positioned among premium beverages for a self-aware and
savvy crowd. It is not in the game for traditional, extreme energy drinks.
For Natural Magic Energy, we communicate in a clear, stylish and straightforward way.
Natural Magic Energy drinkers are looking for stimulation and energy, with a brand that
instills a sense of style and natural confidence that adds to their own identity. They have
outgrown brands that forcefully emphasis an extreme, juvenile lifestyle.
We characterize the Natural Magic Energy target group as:
- Metropolitan, young adults, 20-40 of age.
- Educated and employed, probably within marketing, fashion or entertainment sectors
- Living in urban areas with an active social life
- Open minded and driven by challenges
- Technologically savvy and connected
- High performers
- Self-realization and experiences
- Career and professional performance
- Self-expression and taking risks
They are interested in:
- New technology and cars
- Sports and fitness
- Fashion and accessories
- Bars and nightclubs
Carbonated water, fructose, sugar, guarana extract, acidity regulators (citric acid and sodium citrate), malt extract (from barley), caffeine, ginseng extract and natural flavourings.