Magic Energy

Natural Magic Energy

First launched in Sweden in 1995, Natural Magic Energy is where the magic all started. Just like the name says, it’s natural and formulated to provide long lasting energy.

Natural Magic Energy is based on natural caffeine, ginseng and guarana to satisfy the appetite for long lasting natural energy. The drink is pasteurized and does not contain taurine.

Natural magic Energy is available in 250 ml glass bottles and 250 ml cans.


Brand identity

Natural Magic Energy is naturally confident. It can stand on its own. It is recognised by the golden logo and details, enveloped by one strong color. The Natural Magic Energy brand stands for an honest & positive lifestyle, and always has a friendly approach.


Positioning

Natural Magic Energy is positioned among premium beverages for a self-aware and savvy crowd. It is not in the game for traditional, extreme energy drinks.


Communication

For Natural Magic Energy, we communicate in a clear, stylish and straightforward way.


Target group

Natural Magic Energy drinkers are looking for stimulation and energy, with a brand that instills a sense of style and natural confidence that adds to their own identity. They have outgrown brands that forcefully emphasis an extreme, juvenile lifestyle.


We characterize the Natural Magic Energy target group as:

  • Metropolitan, young adults, 20-40 of age.
  • Educated and employed, probably within marketing, fashion or entertainment sectors
  • Living in urban areas with an active social life
  • Open minded and driven by challenges
  • Technologically savvy and connected
  • High performers

They value:

  • Self-realization and experiences
  • Career and professional performance
  • Self-expression and taking risks

They are interested in:

  • New technology and cars
  • Sports and fitness
  • Fashion and accessories
  • Bars and nightclubs

Ingredients

Carbonated water, fructose, sugar, guarana extract, acidity regulators (citric acid and sodium citrate), malt extract (from barley), caffeine, ginseng extract and natural flavourings.


ReVitalize by Magic

Re – by Magic

In the developed world, overindulgence is out and this is impacting volume growth. In these markets, opportunities are defined more in value terms as operators look to meet consumer interests in products that do more than just quench thirst. More and more people are assessing their liquid intake in an overall nutritional context. Drinks ‘with a purpose’ will be at the forefront of the next generation of beverage innovation. Therefore, our next step in evolution of functional drinks is RE. RE are functional drinks that add value and energy and are an ideal remedy to reboot 100%. And for us it is important to clarify that artificial is not compatible with the changing mood. It is as if we have turned a full circle when many of the earliest drinks were tonics, consumed for their perceived medicinal qualities.

Whether you want to REFOCUS, RESHAPE, or simply to RECURE yourself, the solution is found within our portfolio. Re doesn’t promise anything it can’t deliver, it doesn’t promise miracles. It simply reboots you to your full potential.


Brand identity

Re by Magic is stylish, confident and ambitious. It is well-dressed, rather than glamorous, with a color logo on a sober white background. Re by Magic values expression and zeal.


Positioning

Re by Magic is positioned for a vibrant and colorful crowd – healthier than soft drinks and more refreshing than vitamin drinks.


Communication

For Re by Magic, we communicate directly, often using social media in creative ways. We’re not afraid to take a position and stimulate discussion. We do so in an open, transparent and inviting way.


Target group

Re by Magic drinkers take care of themselves, while also enjoying life and all it has to offer. They embrace positive change and adventure. They know what they want and are not afraid to go for it.


We characterize the Re – By Magic target group as:

  • Metropolitan, young adults, 20-40 of age.
  • Educated and employed, probably within marketing, fashion or entertainment sectors
  • Living in urban areas with an active social life
  • Open minded and driven by challenges
  • High performers

They value:

  • Self-realization and experiences
  • Freedom of choice and being independent
  • Creativity

They are interested in:

  • Health and wellbeing
  • Sports and fitness
  • Fashion and accessories
  • Entertainment and music

Read more about:
Recure
Refocus
Reshape
RECURE

RECURE

ReCure is a carbonated beverage flavoured with blood orange and chili. It contains vitamins C, B6, B12 and A which all contributes to normal function of the immune system. The antioxidant vitamin E contributes to the protection of the body's cells (DNA, proteins and lipids) against oxidative damage. Contains sugar and the natural sweetener Stevia. One can of ReCure gives you your RDA of vitamin C.

Ingredients:
Carbonated water, blood orange juice from concentrate (11,9%), sugar, black carrot juice concentrate, sweetener from fruit, concentrated orange extract, antioxidants (citric acid), concentrated lemon extract, ginger concentrate, vitamins: C, niacin, E, B6, biotin, B12, natural flavouring, lemon juice from concentrate, sweetener (steviol glycosides), stabilisers (locust bean gum, gum arabic), provitamin A, chili extract.

Recure is available in 330 ml. sleek cans packed in trays of 24 units.
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REFOCUS

REFOCUS

ReFocus is a carbonated beverage flavoured with lemon balm and elder blossom. It contains Zinc which contributes to your concentration and resistance to stress. Also contains acerola, a natural source of vitamin C.

Ingredients:
Carbonated water, sweetener from fruit, acerola juice from concentrate (1,5%), lemon juice from concentrate (1,3%), lemon balm extract, elder blossom extract, natural flavouring, zinc lactate.

Refocus is available in 330 ml. sleek cans packed in trays of 24 units.
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RESHAPE

RESHAPE

ReShape is a carbonated low-calorie beverage flavoured with pink grapefruit and ginger. It contains vitamins (C, niacin, B6, biotin, B12) which contributes to a normal metabolism. Sweetened with a little bit of sugare and the natural sweetener Stevia.

Ingredients:
Carbonated water, pink grapefruit juice from concentrate (6%), orange juice from concentrate (3,3%), apple juice from concentrate (3%), sugar, sweetener from fruit, concentrated orange extract, antioxidant (citric acid), concentrated lemon extract, ginger concentrate, natural flavouring, vitamins: C, niacin, B6, biotin, B12, sweetener (steviol glycosides), stabilisers (pectin, locust bean gum, gum arabic), lemon juice from concentrate, colour (beta-carotene), chili extract.

Reshape is available in 330 ml. sleek cans packed in trays of 24 units.
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